I recently read “Influence Marketing” by Danny Brown and Sam Fiorella – a book designed to show you how to Create, Manage, and Measure Brand Influencers in Social Media Marketing.
This book defines what influence marketing is and how it impacts your brand. In the book, Brown and Fiorella share a ‘blueprint’ to follow that will help you increase your bottom line through influential relationships. It’s all about getting others to be your brand advocates and spread the word about your product and service.
Check out my full video review here, or watch below:
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- Book Review: “Influence Marketing” by Danny Brown and Sam Fiorella Will Have You Embracing The Power of Influence - February 7, 2014
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