Book Review: “Influence Marketing” by Danny Brown and Sam Fiorella Will Have You Embracing The Power of Influence

I recently read “Influence Marketing” by Danny Brown and Sam Fiorella – a book designed to show you how to Create, Manage, and Measure Brand Influencers in Social Media Marketing.

This book defines what influence marketing is and how it impacts your brand. In the book, Brown and Fiorella share a ‘blueprint’ to follow that will help you increase your bottom line through influential relationships. It’s all about getting others to be your brand advocates and spread the word about your product and service.

Check out my full video review here, or watch below:

2 thoughts on “Book Review: “Influence Marketing” by Danny Brown and Sam Fiorella Will Have You Embracing The Power of Influence

  1. Sam Fiorella

    Hey Tim. Yes, this is a very technical book, which does require some additional effort on the part of the reader and so we truly appreciate you taking the time to read and review the book.

    As I teach my students (and clients frankly), marketing – to be successful – is migrating to more of a science every day, especially if we want to hold our efforts accountable to the hard core metrics (sales/profit) instead of just amplification and media buzz. If you have any other thoughts or questions, please feel free to reach out.

    Sam Fiorella

  2. Danny Brown

    Hi there Tim,

    As @samfiorella:disqus mentions, thanks so much for the review, really appreciate it.

    While this might sound counter-productive to what authors would normally say, I’m glad you found it difficult. This isn’t a “slight” on your intelligence, either (as you mention in the video, you have some great experience in business already). We deliberately set out to write a book that would make people think, and have to revisit it, since it’s essentially changing the way businesses approach marketing in general.

    The fact you highlight the difficulty (and that the book needs more than one read) is actually music to our ears, as we know we’ve created something that people will dig into, as opposed to a quick skim where nothing is learned.

    Thanks again for your thoughts, sincerely appreciated!


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