Social Sentiment is about understanding what someone’s social engagement means. Social sentiment goes beyond the “Tweet” and into the MEANING of social engagement.
Were they positive about your brand, or not?
(SXSW coverage sponsored by Infusionsoft – all in one sales and marketing CRM software for small business)
Check out my interview with the IBM Social Business Engagement Center here http://www.youtube.com/watch?v=tEjAnbTUj-A or below