Here’s Four Ways An Athletic Clothing Company Shows Love To Its Customers

Blue Chip Athletic is based in Kansas City, Missouri. I interviewed their co-founder Gonz Medina in how he’s using technology and “customer love” best practices to build a thriving business.

One of his weapons is CRM from Infusionsoft .

His four best practices are:

  • Not using Excel
  • Sending out customer surveys
  • Using a personal email for customers
  • Leveraging a CRM system
  • Focusing on leads and not new customers
  • (see more interviews of master marketers in our Infusionsoft marketing series here)
Watch our discussion below or here – https://www.youtube.com/watch?v=7NNravx7aS8

avatar

About Ramon Ray

Ramon Ray, Marketing & Technology Evangelist, Smallbiztechnology.com & Infusionsoft. Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook