Here’s Four Ways An Athletic Clothing Company Shows Love To Its Customers

Blue Chip Athletic is based in Kansas City, Missouri. I interviewed their co-founder Gonz Medina in how he’s using technology and “customer love” best practices to build a thriving business.

One of his weapons is CRM from Infusionsoft .

His four best practices are:

  • Not using Excel
  • Sending out customer surveys
  • Using a personal email for customers
  • Leveraging a CRM system
  • Focusing on leads and not new customers
  • (see more interviews of master marketers in our Infusionsoft marketing series here)
Watch our discussion below or here –

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