Blue Chip Athletic is based in Kansas City, Missouri. I interviewed their co-founder Gonz Medina in how he’s using technology and “customer love” best practices to build a thriving business.
One of his weapons is CRM from Infusionsoft .
His four best practices are:
- Not using Excel
- Sending out customer surveys
- Using a personal email for customers
- Leveraging a CRM system
- Focusing on leads and not new customers
- (see more interviews of master marketers in our Infusionsoft marketing series here)
Latest posts by Ramon Ray (see all)
- 3 Creative Ideas to Boost Your Local Marketing Campaigns - December 11, 2017
- Vistaprint Report Says Many Consumers Will Shop More Small Businesses in 2018 - October 2, 2017
- Kensington Announces Ultimate Presenter with Virtual Pointer - October 2, 2017