I’ve advertised on both Twitter and Facebook, to promote various projects. Yesterday, I paid $100 to promote my post about #ICON14 speakers , I used Twitter to advertise. The $100 spent generated 32,000 views, about 700 clicks and 4 engagements (reTweets). The engagement is where you can see if your campaign resonates – mine clearly did not (my fault).
However, what I like is that Twitter sent me a series of emails sharing the data with me and suggesting ways to improve. Facebook does not have this degree of “after advertisement” communication, at least as far as I can tell.
Twitter sent me the best performing user names to target and suggested more:
I like how Twitter displays the overall results of your campaign, very easy to understand
So overall I like how Twitter does not just show you the data but makes suggestions and helps you build a better advertising campaign. I plan to experiment with more advertising for RamonRayLive (launching next week), 3TechGuys (with Gene Marks and Brent Leary) and a few other projects I’m working on.