Small Business Marketing Gets Easier with Vertical Response Refreshment

Small business owners who win at online marketing use best practices and strategies supported by an easy to use online marketing platform.

Vertical Response, online marketing services company owned by Deluxe, has massively upgraded their platform – making it easier to use.

One of the upgraded features Vertical Response customers will find is  a quick “preview” option that lets users see how their email will look on various devices – desktop computer, tablet or mobile phone – at any time during the design process. This is a simple, but powerful new feature.


I was speaking to a business owner last week who was frustrated that while she was spending hundreds of dollars a month on Google Adwords she did not know how to optimize her expenditure and measure the results of her marketing campaigns. For some business owners online marketing is pretty easy to do, for others it’s a frustrating experience.

Small business services providers such as Vertical Response are focused in not just providing a service – but improving their services to make it as easy to use as possible.

“This has been one of the most important initiatives in VerticalResponse’s history and I am thrilled it is now available to our users,” said CEO/founder Janine Popick. “Everything has been revamped, from the product and user experience itself to pricing and billing, customer support, and branding.

“Our research confirmed how important it is for small businesses to connect with their customers wherever those customers might be, whether they are checking email on a desktop computer, tablet or smartphone, or hanging out on Facebook and Twitter. Our new platform makes this, plus a whole lot more, possible and is incredibly simple to use from the get-go,” said Popick.



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