Each year Infusionsoft recognizes several exceptional small businesses that are doing great things with their sales and marketing software. Businesses submit their inspiring stories and successes and from the dozens of applications, the top three businesses are presented at ICON14. Each company presents their story at the conference to attendees and the final vote is put in the attendees hands, as they text who the feel should be this years winner.
This years ICON winner is Lisa and Hamesh MacQueen, owners of Cleancorp. Started only five years ago, Cleancorp is an Australian commercial office cleaning company started by Lisa and Hamesh as a way to support their young family. Through a combination of social media, SEO, PPC and direct mail, they attract leads and customers and gone from sifting the leads in a jumbled mess of papers to capturing prospects’ information, measuring ROI, tracking which leads are hot and nurturing them with automated, targeted follow-up campaigns. Using personal touches and ‘humanizing’ their campaigns, Cleancorp receives a staggering 30% of their customers base from referrals. By using these effective strategies, Cleancorp has grown from 2 employees to 8 and has seen their annual revenue increase from $1.2 million to $3.75 million.
Here’s a brief outline of this years other finalists and their story:
Heather Lemere, Salon Success Strategies
Salon Success Strategies is a full-service marketing agency for salons, day spas and medical spas. Prior to starting Salon Success Strategies, Heather operated a salon for 15 years and intricately knew what was needed to effectively market and get new clients. With Infusionsoft, Heather and her team have been able to create a stream of incoming leads, advance prospects through campaigns, gather information about people that visit their site, and much more. This year they’ve seen a 30% reduction in expenses, 300% growth on their high-end services and 150% growth on their subscription channel. In 2014, they are expecting over $600K in revenues – triple their 2013 numbers.
Chrisitan Isquierdo, Leftfoot Coaching Academy
With the goal of merging personal training, fitness and soccer into an awesome experience for children 8 to 22, Christian Isquierdo started LeftFoot Coaching Academy. By using Infusionsoft’s contact management, marketing automation, e-commerce and CustomerHub to segment contacts, build campaigns, score leads and build a paid trial-to-membership process, they’ve seen an amazing increase in trial sales. – increasing from $400 in 2012 to over $50K. More staggering, Christian and his team of 4 full-time employees have grown revenue from $40K in 2010 to $625K in 2013.