Word of mouth is the number one form of marketing that many smaller businesses use to get the word out about their business.
Of course some do radio advertising, some do print, some pass out flyers and of course many others do various forms of online marketing or even events.
Constant Contact released study which has found that businesses which do “multi-channel marketing”, marketing beyond just one channel, find the most success in their marketing efforts.
The benefit of multi channel marketing is that it often takes more than one “touch” for a prospect to express interest in a product, it then might take several more touch points for a prospect to to purchase.
Marketing across channels ensures that when the prospect is ready to buy, your brand or service are top of mind – their mind.
Their recent press release on this reads, “the vast majority of small businesses and nonprofits (82%) have adopted multi-channel marketing programs, leading to increased customer engagement, new customers, and more revenue. At the same time, their top two marketing concerns are making their marketing dollars go further (59%) and selecting the best marketing campaigns to run (56%).”
In a related announcement, Constant Contact recently bolstered its services and has made it easier for small businesses to leverage Constant Contact’s offerings from one easy to use platform called the Constant Contact Toolkit.
With these new service Constant Contact is now focused on not just getting message out but also enabling people to act on those messages and enable you to track (analytics) the response to your message.