AT&T has announced that by 2015 they expect to provide fast, 4G, WiFi service in the air. GoGo is the leading provider of in flight services, so far, but with AT&T adding it’s power to the in-flight experience expect service to get better and possibly prices to come down.
But the bigger issue is not price, for many business travelers, its being able to communicate and get work done when they want – hence the opportunity for AT&T.
With faster online connections, expect the road warriors to work from home, to taxi, to terminal, in the air, at the their hotel, in the meeting and back again.
Expect more heads to be down, working on documents or watching streamed movies.
The bad side of this, is that there are less and less places that we can be forced to NOT work but to relax a bit.
Is this a problem for AT&T – no? It’s a problem – more a challenge for each one of us.
AT&T’s press release reads ““Everyone wants access to high-speed, reliable mobile Internet wherever they are, including at 35,000 feet,” said John Stankey, Chief Strategy Officer at AT&T. “We are building on AT&T’s significant strengths to develop in-flight connectivity technology unlike any other that exists today, based on 4G LTE standards. We believe this will enable airlines and passengers to benefit from reliable high speeds and a better experience. We expect this service to transform connectivity in the aviation industry – we are truly mobilizing the sky.””