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Yelp Pissing You Off? Here’s 5 Simple Ways Your Small Business Can Fight Back and Win

Are you pissed that the good reviews you’ve collected on Yahoo or other web sites are gone, thanks to a deal with Yelp?

While it might be a challenge to understand how Yelp works, here’s a few things you can do to ensure you are in control of your reviews and not Yelp, or anyone else.

  1. Train your staff to capture reviews from customers via video, email or other wise.
  2. Encourage your customers to email in their reviews or write them down by hand
  3. Capture reviews through a form on your web site and display them prominently on your web site
  4. Ensure you encourage your customers to regularly and frequently send good reviews to Yelp and other online local directories
  5. Update your local search directory listing – ensure the telephone number, address, link to a men and more are up to date

 

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About Ramon Ray

Ramon Ray, Marketing & Technology Evangelist, Smallbiztechnology.com & Infusionsoft. Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook

5 thoughts on “Yelp Pissing You Off? Here’s 5 Simple Ways Your Small Business Can Fight Back and Win

    • avatarScott Barnett

      Diana – Yelp has a read-only API – you can grab info *from* their site, but you can’t push information *to* their site.

      We are working on a site specifically for small business owners – any feedback posted to our site will be able to be pushed to Facebook, Twiter, G+ at the click of a button – and you can display all your feedback on your own website too. We just launched our first beta a few weeks ago, if you want to give us feedback we’re all ears – http://www.bizyhood.com.

      Reply
      • avatarDiana Ferrusquia

        That sounds like a good idea. How would you qualify feedback for legitimacy? Would users have to sign up for bizyhood?

        Reply
        • avatarScott Barnett

          Yes, in order to provide feedback to businesses the users must sign up. We require a zip code at a minimum (so we know where you are a “local”). We also encourage connecting your account to your social profiles (e.g. Facebook, Twitter, Google+) so that you can perform “social discovery” – easily find out what your friends/network think of businesses – in addition to the people that you don’t know. We’ve never questioned the wisdom of the crowd (even though they may be random and anonymous), but we think there’s additional value to seeing what people you know and trust think of businesses too. As well as how responsive the business is to customer feedback, which is equally critical.

          Reply

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