10 Video Marketing Trends You Should Consider

What is one video marketing trend small businesses should consider taking advantage of?

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.
1. Animation

Use animated graphics, voice-over scripts and pictographs to tell your story. Because they are fun and easy to follow, these types of videos will engage your audience better than any talking head. And they cost about the same as a typical video at around $4,000 from start to finish.
Mark Krassner, Knee Walker Central

2. Engagement Tracking

Do you know if people are watching your entire video or at what point they are dropping off? This is an important metric to know. You need the data to support what’s working and what’s not. Many video hosting services, like Wistia, allow for tracking.
Charles Gaudet, Predictable Profits

3. Spontaneous Video Blogging

Customers love to get an authentic behind-the-scenes look into a business and the team that runs it. There’s a place for polished, professional videos but homemade, off-the-cuff vlogs can be just as effective while maintaining a much more personal feel. Drop the production crew and try recording a video with just your webcam.
Laura Roeder, LKR Social Media

4. Newsletter Cameos

Newsletters, with the multimedia click rates of email often shaming those of text, are a fantastic target for short videos.
Sam Saxton, Salter Spiral Stair and Mylen Stairs

 

5. In-Video Links

One trend in video marketing is making the information interactive. These days, video should be part of a connected marketing strategy. So enable your video viewer to click to discover more about your business by using links within your video. When someone interacts with your business by watching a video, foster that relationship by giving them a call to action to sign up or explore more.
Doreen Bloch, Poshly Inc.

6. Translated Subtitles

Always remember that the web is inherently global. This means that even though your videos are in English, other demographics might stumble upon them. Outsource your video’s script to a translator and language enable it for as many languages as you deem fit. Better yet, turn the subtitled versions into marketing assets for distribution across more global video networks.
Logan Lenz, Endagon

7. Video Bait

The most viral bait videos typically mention or reference someone or something in them. This will cause that business or person to share the video. I am seeing more and more YouTubers taking advantage of this. You will sometimes even see them go back and forth. It’s a great way to get shares and additional exposure to your video.
John Rampton, Adogy

8. Vine

It’s free, easy to share and gets clicks! These six-second videos are fun to make and the perfect length for any goldfish on the Internet. People are using Vine for just about everything you can imagine — why not marketing?
Maren Hogan, Red Branch Media

9. Human Tone

Whether you’re a Fortune 500 company or an independent startup, video is one of the best ways to let the personality of your brand shine through. Don’t treat video as strictly informative and/or educational — have a little fun and let the personality and “human” side of your brand be reflected through the tone and visuals.
Matt Cheuvront, Proof Branding

10. Stop Motion

Stop motion videos are all the rage right now – from Warby Parker to TED to Martha Stewart, everyone is posting short stop motion videos featuring their products, their staff, their office, or even just things they like. There are many phone applications that make stop motion videos simple to make. They are a great way to create a fun and lively image of your brand.
Emily Doubilet, Susty Party

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The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world's most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

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