Social media is definitely here to stay, so for all those small businesses that have yet to get on the train, it’s time to get your ticket and take the ride! One benefit of the rise of social media for business has been the number of great tools that have developed as a way to help manage social media channels. These tools allow you to schedule posts, optimize engagement and give valuable insight to the who, what, where and when of your social activity. I use many of these tools when working with my small business clients, so wanted to share my list of six awesome social media management tools that help me and my clients save tons of time!
Each of the above mentioned tools offers different capabilities, but the one great time saver they all offer is the ability to schedule posts into the future, across many different platforms. While you need to be careful about how much, and what types of content you are automating, there is certainly an advantage and time-savings to being able to post a few days’ worth of content to your channels.
Another great feature that many of these tools provides is the ability to see your social activity, across all your platforms, from one dashboard. Not only does this allow you the ability to interact in a more timely manner, it also allows for more in-depth analysis of your content and how it performs on the various platforms. This allows you to tweek your content for better engagement and optimization.
While no single tool is perfect in providing all the features I’d want, they are all certainly worth trying so you can better manage and optimize your businesses social media activity.