I’m always amazed when I hear stories of small business who are struggling to find new customers and when you ask them how they are following-up with leads they just look at you with a blank stare. Well, it’s quite simple to figure out – if you aren’t following up with leads then you are LOSING potential customers. At Infusionsoft’s annual small business marketing conference, #ICON14, I met a woman who knows the power of follow-up and used it to grow her business HUGE!
As you saw (or will see) in the interview, Nadine is also the author of “The Secrets I share With My Friends: Everything I Know About Building a Small Business”. This truly is a must read for every small business owner out there, because it’s a collection of tips and strategies derived from real life examples. With everything from how to choose a business name to how to build a list, this book shares such great information that every small business owner needs at one time or another. So definitely check it out!
For more stories and videos from #ICON14, click here.