Video Interview: The Power of Follow-Up with Nadine Lader of Printer Bees at #ICON14

I’m always amazed when I hear stories of small business who are struggling to find new customers and when you ask them how they are following-up with leads they just look at you with a blank stare. Well, it’s quite simple to figure out – if you aren’t following up with leads then you are LOSING potential customers. At Infusionsoft’s annual small business marketing conference, #ICON14, I met a woman who knows the power of follow-up and used it to grow her business HUGE!

Nadine Lader of Printer Bee’s took a few minutes to tell me how her business handles follow up and their philosophy on the entire sales process. Check out the video here, or watch below:

As you saw (or will see) in the interview, Nadine is also the author of “The Secrets I share With My Friends: Everything I Know About Building a Small Business”. This truly is a must read for every small business owner out there, because it’s a collection of tips and strategies derived from real life examples. With everything from how to choose a business name to how to build a list, this book shares such great information that every small business owner needs at one time or another. So definitely check it out!

For more stories and videos from #ICON14, click here.



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Carolyn Crummey is a business and technology strategist and the owner of VirTasktic (, an agency dedicated to providing high-level virtual services to small businesses and entrepreneurs. A lover of technology and small business, Carolyn has built a career on the intelligent use of technology to increase business efficiency and productivity, which ultimately leads to greater profitability. Carolyn works closely with her clients to understand their challenges and helps them integrate the best technology solutions into their businesses so they too can enjoy great successes. You can follow Carolyn on Twitter at @CarolynCrummey or @VirTasktic.

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