Video Interview: The Secret of Successful Social Media from Lee Richter at #ICON14

There is no denying the power of Social Media, especially when it comes to the marketing opportunities it brings to businesses of all sizes and industry. But many are still not able to harness this power for their business. From not knowing where to start or just not having the time to spend maintaining a social media marketing program, many business just don’t get past that basic Facebook or Twitter page.

Infusionsoft’s ‘Best in Class – Social Media’ winner, L. Lee Richter of Holistic Vet Care took time with me at #ICON14 to discuss the methods that they put in place to develop and grow their social media presence. As you’ll hear in the interview – it’s not something that happens overnight, but with a solid plan and offering the right content to those you are trying to reach, overtime you can establish a very strong and effective social media presence.

Click here to watch the video, or you can watch it below:

You’ll also want to watch the video to find out more about Amazon best-selling author Abbey Richter. Abbey is Lee’s 9 year old entrepreneurial daughter who took inspiration from some of the pets that came through the veterinary hospital and penned four books that have gone to best-selling status in three categories on Amazon. Through the use of social media, they have been able to market the books and grow a fan club that includes many notable names, including Hillary Clinton. In addition, Abbey’s undeniable passion for animals has led her to raise thousands of dollars each year for the Pet & Wildlife Fund.

For more stories from #ICON14, click here.

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Carolyn Crummey is a business and technology strategist and the owner of VirTasktic (www.virtasktic.com), an agency dedicated to providing high-level virtual services to small businesses and entrepreneurs. A lover of technology and small business, Carolyn has built a career on the intelligent use of technology to increase business efficiency and productivity, which ultimately leads to greater profitability. Carolyn works closely with her clients to understand their challenges and helps them integrate the best technology solutions into their businesses so they too can enjoy great successes. You can follow Carolyn on Twitter at @CarolynCrummey or @VirTasktic.

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