Can Inkjet Printers Be Better Than Laser Printers? Why Does Epson Think So?

I have two printers in my home office. One printer is an ink jet printer that I use for short jobs – a few pages, etc. Another printer is my color laser jet printers that I use for big print jobs – dozens to hundreds of pages (color or black an white).

From my experience the $80+ toner for a laser jet is pricey but prints out thousands of pages. An ink jet cartridge prints a few hundred pages and costs about $30 or so.

Epson’s released a new line of printers and writes, “All [new] WorkForce printers offer several advantages over color laser, such as true-to-life color for consistent tones and colors on all paper types – plain, matte and glossy, as well as faster first page out speed with no warm-up time and without incurring the high cost of supplies inherent with color lasers.”

Epson’s press release writes that the new WorkForce business printing solutions features 11 models powered by PrecisionCore™, the company’s next generation printing technology. These WorkForce models produce print-shop quality color prints, laser-sharp black and color text, and fast print speeds at up to half the printing cost of color laser for a range of business environments. Because every model is powered by PrecisionCore, users will experience the same high level print quality no matter which printer they choose.

Looking for a new printer? Which one is for you? Laserjet or Inkjet?

Printer vendors (Dell, Lexmark, Epson, Brother, HP etc) are in a constant race to add new technologies to their printers that can give customers the edge in faster printing speeds, better quality and lower cost consumables. However, sometimes I wonder are some of the technology enhancements a bunch of marketing hoopla?


About Ramon Ray

Ramon Ray, Marketing & Technology Evangelist, & Infusionsoft. Full bio at . Check him out on Google Plus, Twitter or Facebook