I recently had the opportunity to sit down with Sharon Rowlands, CEO at ReachLocal, to discuss the importance of local marketing for small business, how to generate more local business leads and, more importantly convert those leads to actual sales. One of the factors we discussed is how to not only generate effective business leads, but determine the value of qualified leads versus the quantity of leads you are receiving.
ReachLocal is a digital marketing company that serves the small business market by providing high quality lead generation at an affordable cost per lead. According to Sharon, when a customer engages ReachLocal, ReachLocal’s first priority is to discover what the businesses needs are and what their goals are so they can set expectations for their online marketing and lead generation. To support that, ReachLocal provides a number of tools to help the local small business get better leads and create higher conversion so they see a positive ROI.
One such product is ReachEdge – a total digital marketing platform that allows you to see the performance of all of your digital marketing spending in one place. From your organic website to your Facebook page and ads, its all your digital marketing efforts in one place and a full review of the effectiveness of those efforts.
I also asked Sharon about a recent Wall Street Journal article that outlined small business dissatisfaction with online advertising and local lead generation.
See Sharon’s response by watching the full interview below, or click HERE to watch.
How are you collecting leads to capture the local market? Are your leads converting? Let us know in the comments below what has been working for you or where you struggle with lead generation and local marketing.