The world of low cost advertising solutions and the ability to target to specific audiences has just grown. You can now advertise on Pinterest. Small businesses are finding that advertising on Facebook, Twitter and LinkedIn can produce big results for a limited amount of money. Once the advertising starts to work, you can then invest more money in your advertising and make even more money.
The Wall Street Journal reports on Pinterest’s move into selling advertising here.
Remember, the key to advertising on Pinterest (like on any social network) is pretty simple – remember FREA:
- Anlytics (measure what you’re doing)
On Pinterst, find the target market that is best for what you are selling. Instead of asking people to “buy”, create an advertising campaign that gets your audience engaged and interested. Next work hard to give them something of value in exchange for their email address and/or other contact information.
You’ll be able to see the updated analytics tool on analytics.pinterest.com.
Here’s a link to see business resources for using Pinterest.
Let me know how your first advertising campaign on Pinterest goes!