Twitter is a powerful way to advertise – reaching new customers and reinforcing your brand to reach current customers.
Twitter now makes it easy for advertisers to retarget customers or prospects from Twitter, to your web site and back to Twitter.
By placing a code, from Twitter, on your web site, called a web site tag. When a Twitter user visits your web site, and goes back to Twitter, you can target them with an adv and reinforce your message to them on Twitter with a promoted Tweet. Pretty simple and pretty powerful.
Social marketing is clearly MUCH more than just good posts – it’s also about how smart you can create paid advertising to reach your audience.
Check out more details here.