Small business accounting company Xero recently added a new feature called Smart Lists.
This feature enables you to segments customers in Xero based on certain criteria.
For example, who bought what product in a certain period of time? You can then take this list and seamlessly send it to Constant Contact to market to them.
We focus so much on acquiring new customers that we don’t spend enough time focused on the customers we have. The customers we have, ideally, are already happy with us and quite willing to buy again, especially if we nudge them to do so.
What I also like about this announcement is that it continues to show the power of integration – Xero a leading small business accounting software and Constant Contact a leading email marketing company – both coming together and leveraging their strengths.