Having an online presence is so important these days, but managing social media pages for your business can be confusing and time consuming. Not only do you have to decide which social media outlets to join and how to engage your fans, but you also have to make the decision of whether social media management should be an in-house task or something you should contract out.
Lucky for us, small business expert Ramon Ray (editor of SmallBizTechnology.com) was recently featured on the Wells Fargo Works for small business website with an article that tackles these exact questions. He understands that many business owners wonder if social media management is something they can tackle themselves or if it’s best to hire an expert – so he prepared tips for both scenarios.
If you’re taking a DIY approach to managing social media, Ramon suggests:
- Choosing your social media platforms wisely
- Having a content plan
- Using online tools
- Focusing on engagement
OR if hiring out is the solution for your business, he suggests:
- Discussing goals
- Setting a budget
- Measuring your ROI
As you run through these two scenarios in your head you should be able to decide if you should be managing social media yourself or hiring out. And whichever you choose, you’ll have a game plan for success!
There’s more to Ramon’s article than this short summary. To get all Ramon’s tips for managing social media, check out the full Wells Fargo article here.