Aweber, Mailchimp and other premium email marketing services all offer auto responders. Auto-responders let you send an email auto reply based on a click or some other action. You can bundle autoresponders together and have a pretty advanced system of communication to clients or customers.
However, autoresponders are not enough for some companies and they are finding that marketing automation or a customer relationship management (CRM) solution is really needed.
CRM is much more than a subsequent email sent based on a clicked linked. With CRM, such as offered by Infusionsoft (who I work for) you can move a prospect from one profile to another (from loving blue socks to loving red socks), you can ask them to provide an updated shipping address using a form on your web site or an almost unlimited number of action interactions.
Mailchimp announced that it’s morphing from an autoresponder to workflows – closer to CRM or marketing automation than they’ve ever been.
While an email newsletter is awesome, growing businesses are all jumping on the marketing automation bandwagon to improve their marketing.
Only CRM can provider personalized, and automated communication. Only CRM can take 237 different customers and provide them with 237 different experiences throughout their customer lifecycle.