Amazon.com is the biggest retailer in the world. However, it’s not the biggest advertising platform and Amazon.com wants to change that.
As reported by the Wall Street Journal Amazon.com is seeking to expand its own online advertising platform. First it will start by serving it’s own ads on Amazon.com, but industry observers expect that to grow to include 3rd party web sites as well.
Right now MOST advertisers use Google Adwords to place text, video or images on other web sites. However, in the future, expect Amazon.com to start serving those advertisements.
This is NOT going to happen overnight – but Amazon.com moves fast, has lots of money and the technical skill to make it happen.
If you’re a retailer it’s wise to keep your eye on what Amazon.com is up to.