Building a solid relationship with your customers is a whole lot like building a personal relationship with a partner. You have to build trust, be responsive, help them when needed…it’s a lot of work! And just like with personal relationships, there are some tried and true strategies you can use to win at the game of of customer love. Here are some tips and strategies on how to use transactional emails alongside your standard email marketing messages to build customer loyalty and trust.
Transactional emails are sent as a result of an action from your customer – invoices, order confirmations, shipping notifications, etc. According to research conducted by Experian, the average transactional message generates two to six times more revenue than standard marketing emails. Intertwining automated transactional emails with marketing messages creates a significant opportunity that not many are taking advantage of. For instance, order confirmation emails with a cross-sell message have a 20% higher transaction rate.
“Transactional emails are a valuable factor in building customer relationships, but many companies aren’t using them to their full advantage. Most transactional emails are sent by teams that don’t understand the powerful up-selling and trust-building opportunities built in to those automated messages. You wouldn’t trust someone else to handle your love life, so why risk handing over transactional emails to someone that doesn’t understand marketing?” said EJ McGowan, general manager of Campaigner, a robust email marketing solution built by marketers.
The folks at Campaigner have created this great infographic that shares how to get the most from your transactional email.
By following these simple tips and best practices, you can work towards establishing long-term committed relationships with your existing customers.