Website Security: Secure Your Website Or Get Lower Rankings In Google.

datasecurityWebsite security is important. Companies who receive and store information need to ensure that their web site does not just LOOK good but that it is secure. One of the ways many companies secure their web site is be using the “HTTPS” (Hyper Text Transport Layer Security) protocol to encrypt communication between the web browser and the server. You’ll know HTTPS is in action when there is an “https://” (note the “s) used in the web site name and also there will be an indication of security with a lock, showing a secure web connection.

Google, in an effort to boost more secure web sites is gently going to starting using a web sites security as one measure of web site security rankings.

As they write in this blog post:

or these reasons, over the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal. For now it’s only a very lightweight signal—affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content—while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.
In the coming weeks, we’ll publish detailed best practices (we’ll add a link to it from here) to make TLS adoption easier, and to avoid common mistakes. Here are some basic tips to get started:
  • Decide the kind of certificate you need: single, multi-domain, or wildcard certificate
  • Use 2048-bit key certificates
  • Use relative URLs for resources that reside on the same secure domain
  • Use protocol relative URLs for all other domains
  • Check out our Site move article for more guidelines on how to change your website’s address
  • Don’t block your HTTPS site from crawling using robots.txt
  • Allow indexing of your pages by search engines where possible. Avoid the noindex robots meta tag
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About Ramon Ray

Ramon Ray, Marketing & Technology Evangelist, Smallbiztechnology.com & Infusionsoft. Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook