Printed pamphlet. Emailed newsletter. Company blog post. No matter what form it takes, most businesses do some form of content marketing as a way to distribute content to customers and set yourself up as an expert or a reliable source of industry information. Content marketing is an important way to attract customers – but are you maximizing your impact?
With the growth of social media, every business should be going one step farther with their content marketing by implementing social content marketing strategies as well. In a nutshell social content marketing is a second step, where you use your social media channels to promote your content and engage with customers even more.
In a recent article on the Wells Fargo Works for Small Business, Ramon Ray discussed three ways to use social content marketing to elevate your overall online marketing, including:
- Focus on quality
- Engage your followers
- Keep at it consistently
For each social content marketing tip he shares extra information about how to do it, including the best strategies for small business. For all the details about how you can use social content marketing to your advantage, check out the full article here.