The Key to Digital Marketing…Shark Style: Interview with Cliff Worley of Shark Branding

shark brandingThe calendar just rolled around to September, bringing us one step closer to the 9th Annual Small Business Summit, a one-day event specifically for small business owners that will take place on October 22, 2014 in NYC. The Summit is packed with opportunities to learn, network and have fun – and there are some incredible speakers on the lineup for this year including Cliff Worley, Chief Digital Officer of Shark Branding – Daymond John’s (of ABC’s Shark Tank) branding consultancy firm.

Cliff is going to share with Summit attendees what it’s like working for a celebrity and how to translate that into better marketing initiatives. He also explains that while you think having a celebrity presence makes it easier to reach people, it isn’t. They go through the same steps as every other small business to convert prospects.


Recently Ramon Ray had a chance to speak to Cliff in a Google Hangout on what we can expect from his Shark Branding session. To find out, you can watch that video here, or simply click the play button below.

As you see, Cliff has many insights in regards to using CRM and social media to engage with customers and help them develop a relationship with your brand. And there is more where that came from! You certainly won’t want to miss his full Shark Branding session, so make sure to sign up for the 9th Annual Small Business Summit today.


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Jennifer Peaslee

Jennifer has a Masters in Sociology from the University of Notre Dame. She is currently working as a freelance writer, editor, blogger and researcher.

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