The Small Business Advantage in Omni-channel Marketing

omni-channel marketingWhen it comes to marketing, big companies typically have an advantage over small business – but not all the time. According to Ramon Ray’s latest blog post on the Endicia Savvy Shipper blog, small businesses have big advantages when it comes to the hottest new form of marketing – omni-channel marketing.

Omni-channel marketing has been a buzz word for a while, but if you’re not sure what it is, it can best be summarized by providing a unified, holistic experience for your customers – no matter how they shop or in what way they interact with your brand.

By engaging in omini-channel marketing, you are ensuring that your customer has a seamless experience in their purchasing journey and are not jolted by segmented paths. You provide them with a consistent portrayal of your business and your brand, and you facilitate the movement from channel to channel.

Big businesses may still have more money to devote to omni-channel marketing – and we admit there are some technological hoops to jump through – but as Ramon mentions in his recent article, small businesses have the following advantages:

  • Knowing Your Customers
  • Providing Excellent Customer Service
  • Tech & Data
  • Less Hurdles

Omni-channel marketing is a fascinating new way to promote your brand, consistent with the way customers are choosing to shop these days. For more discussion of omni-channel marketing – including the advantages small businesses have and the way to get started – read Ramon’s full blog post here.

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Jennifer Peaslee

Jennifer has a Masters in Sociology from the University of Notre Dame. She is currently working as a freelance writer, editor, blogger and researcher.

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