If you are breathing and on the planet Earth you’ve either shopped online, know someone who has shopped online; sold something online or know someone who has sold something online. If you don’t fit into any of these categories than I greet you in your native alien tongue, “Nanu, Nanu.”
But seriously… From Walmart and Home Depot to Etsy and eBay, online sales are raking in billions of dollars for eCommerce giants, small businesses and solopreneurs around the world. This year alone, the top ten online stores had more than 588 million unique visitors with Amazon leading the way with 162 million and we’ve still got another quarter to go!
For small businesses as well as solo-prenuer operations, It’s easy to get lost in the mire of conflicting information out there; with each self-proclaimed “expert” telling you that they hold the “Holy Grail” to online success if you will buy their book, attend their class and do such and such.
But the fact is that most of those people who are telling you how to make millions on the internet have not only NOT made millions on the internet (or likely not anywhere else for that matter) but don’t even sell anything on the internet; except maybe their books and some crappy webinars.
So, why take my advice? Because I opened a little store on the internet ten years ago and within 2 years was able to make enough to quit my job. Over the last 10 years, my online enterprises have grossed nearly $30 million dollars. Then people started calling from all over the world wanting me to come talk at their conferences and then a publisher asked me to write a book which THEY published, “Kick Ass Social Commerce for E-Preneurs” and now I do my own conferences and bootcamps world-wide from America to Africa.
So, I guess that makes me kind of an expert but not at telling you what to do to make a million dollars. I am very good at telling you what I did to make millions of dollars. But maybe you don’t want to be as big as Wal Mart. Maybe you just want to make more money than you’re making right now. I can guarantee if you implement the following 7 action steps, you will more than triple your online sales or income starting now Let’s get started:
Networking Can Take Your Business To New Heights.
All too often online sellers spend too much time in our own isolated world; working with our own teams and only getting feedback from those we see everyday. We forget that it’s important to get face time with others in our industry as well as intermingling with potential clients or referral resources. Both our reputation and our sales are created through the relationships that we have with others. It is important that we build and nurture quality connections that take us closer to our goals; ones where we can learn and grow.
Education is a Key to Success.
The best thing that you can do for your business growth is to attend industry conferences, trade shows, boot camps, seminars and networking events. Choosing the right event is important because you want to be where the trailblazers in online sales and marketing are gathered.
There you will find knowledge, insider tips and connect with those who have done what you are trying to do as well as meet with others who at where you’re at now and moving up the ladder. Not only can life long friendships be made but life long business relationships. People do business with people they know more often than they do business with or a total stranger.
Stay Ahead of the Technology Curve.
Commerce is changing from day-to-day as technology makes leaps and bounds into the future. By the time you hear the announcement for something new, it’s already old and you are behind the times.
The only way for you to stay ahead of the game is to be where the innovators and leaders are talking about the next big thing before it becomes the next big thing. You want to know RIGHT NOW what’s coming in technology, marketing, sourcing, SEO and other necessary disciplines you must know to be successful.
So, if you’re racking your brain trying to come up with ways to increase your cash flow, the internet is surely the place to go. And if you follow my three suggestions, I can almost guarantee that whatever venture you partake will be a success!
John Lawson is CEO of 3rd Power Outlet, an online urban accessories retailer and ColderICE Media Digital Marketing. He is author of, “Kick Ass Social Commerce for E-Preneurs” and founder of ICE Retailer Business Growth Summit, an annual conference held in Atlanta, GA and other major cities across the United States. For more information contact John at: http://johnlawsonhq.com/
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