What do you think will be the next big digital marketing channel and why?
The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.
As content marketing continues to drive results for businesses trying to reach their audience, it’ll become more common for organizations to produce their own books for distribution on Amazon. As one of the largest eCommerce destinations to date, Amazon offers your business an opportunity to get discovered in front of a new audience likely interested in your offerings.
2. Influencer Marketing
Internet users are growing numb to the common digital marketing techniques, such as banners, that have been used for years. However, they are increasingly listening to influencers on social networks like Twitter, Facebook and YouTube. Because of this, these influencers will increasingly be able to facilitate highly effective campaigns for all types of industries.
3. Online TV Sites
Goodbye cable television, you just don’t make sense anymore, especially when I can watch any episode of South Park on Hulu. I have a dozen friends in the last two months who have switched from cable to a smart TV subscription, and they are so much happier. The commercials are even better than the junk you see on cable because you help determine what kind of commercials you are interested in.
With $50 million in fresh funding, the community-oriented platform is well positioned to change how regular people interact with digitalcontent and how brands build communities by effectively engaging consumers. Reddit is not the most brand-safe environment, but it is one that holds a lot of potential for marketers due to its super loyal audience.
Once Pinterest rolls out their targeted ad platform it could be a huge channel. Pinterest users spend more than users of any other social network, and the visual natural of it makes it perfect for native advertising.
The next big thing is already here. I think we’ll see a comeback of an earlier media form: podcasts. As on-demand content becomes more niche and podcasts became more accessible and shareable, I forecast that this channel will see a huge growth in listeners.
7. Earned Social
Social marketing has oscillated between hero and whipping boy for much of the past five years, but the best is yet to come. While there have been tremendous advances in paid social within the past year, earned remains the single greatest untapped opportunity. As brands start to see social as word of mouth, they will learn the importance of driving organic sharing and the value that comes with it.
8. Live-Streaming Platforms
With the demise of cable subscriptions and the rise of streaming video content, the next big digital marketing channels are likely to be the live streaming platforms such as Twitch and YouTube. An increasing number of people will likely use them for their video needs and as a result, businesses can reach various members of their target audience by marketing on these platforms.
I think Instagram will soon be the next big thing as it appeals to companies interested in reaching targets through high investments. Up to now, Instagram hasn’t managed to reach the same levels of popularity in terms of marketing campaigns as its counterparts Facebook and Twitter. But thanks to increased geo-positioning, the site could potentially provide a huge boost to local advertising.
Pretty much everyone has a mobile messaging application on their phone these days. However, LINE is the only one of these applications that is currently setup in a way where businesses can utilize the platform from a marketing perspective. I see this becoming an integral way public figures and brands communicate with their audience in the near future.