What is your favorite retargeting/remarketing company and why?
The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.
You can’t argue with experience, and AdRoll has decades of experience with optimization and creative strategy. I like them because they have different levels of membership that offer different focuses for your company’s retargeting strategy, because no two problem situations are the same between companies. It feels very customized, and I love that.
The stellar team at OneSpot has made it much easier for clients to amplify their content with paid media, previously the sole domain of media buying agencies. Via one of the most user-friendly platforms I’ve come across in a long time, OneSpot helps build meaningful audiences and increase content exposure.
Stay.ee is a URL shortener for companies in the travel industry that allows us to build retargeting pools made up of users clicking on our links but not necessarily coming to our website. Stay.ee attaches a retargeting pixel through the link, not through landing on our site. If the person clicks our link on Twitter that points somewhere else, we’ve still captured them in our retargeting pool.
On day one, Adfirmative offers an advertiser past-audience data to improve and better allocate their remarketing spend. It offers a real-time bidding system. Advertisers can access months of data to continually hone and optimize their ads during the first seven days that wouldn’t be possible without this stored prospect data.
ReTargeter plans start at $500 per month for smaller businesses. It’s best known for its customer service and an Internet reach of 98 percent. It also offers managed or full service plans.
6. Perfect Audience
They send you an email each week with a list of converted sales and help you optimize to get more over time.
Criteo’s algorithms are more powerful than the more well known services such as AdRoll and ReTargeter. I also love how well Criteo works across different devices and platforms, allowing me to retarget the full spectrum of consumer without having to manage multiple accounts with multiple providers.