7 Retargeting Companies Startups Should Take Advantage Of

What is your favorite retargeting/remarketing company and why?

retargetingThe Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

1. AdRoll

Rob FultonYou can’t argue with experience, and AdRoll has decades of experience with optimization and creative strategy. I like them because they have different levels of membership that offer different focuses for your company’s retargeting strategy, because no two problem situations are the same between companies. It feels very customized, and I love that.

– Rob FultonExponential Black

2. OneSpot

Sharam Fouladgar-MercerThe stellar team at OneSpot has made it much easier for clients to amplify their content with paid media, previously the sole domain of media buying agencies. Via one of the most user-friendly platforms I’ve come across in a long time, OneSpot helps build meaningful audiences and increase content exposure.

– Sharam Fouladgar-MercerAirPR

3. Stay.ee

Brooke BergmanStay.ee is a URL shortener for companies in the travel industry that allows us to build retargeting pools made up of users clicking on our links but not necessarily coming to our website. Stay.ee attaches a retargeting pixel through the link, not through landing on our site. If the person clicks our link on Twitter that points somewhere else, we’ve still captured them in our retargeting pool.

– Brooke BergmanAllied Business Network Inc.

4. Adfirmative

Joshua LeeOn day one, Adfirmative offers an advertiser past-audience data to improve and better allocate their remarketing spend. It offers a real-time bidding system. Advertisers can access months of data to continually hone and optimize their ads during the first seven days that wouldn’t be possible without this stored prospect data.

– Joshua LeeStandOut Authority

5. ReTargeter

Andrew SchrageReTargeter plans start at $500 per month for smaller businesses. It’s best known for its customer service and an Internet reach of 98 percent. It also offers managed or full service plans.

– Andrew SchrageMoney Crashers Personal Finance

6. Perfect Audience

Jessica RichmanThey send you an email each week with a list of converted sales and help you optimize to get more over time.

– Jessica RichmanUBiome

7. Criteo

Firas KittanehCriteo’s algorithms are more powerful than the more well known services such as AdRoll and ReTargeter. I also love how well Criteo works across different devices and platforms, allowing me to retarget the full spectrum of consumer without having to manage multiple accounts with multiple providers.

– Firas KittanehAmerisleep

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The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world's most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

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