Scaling a Business: Lessons from Wink Frozen Desserts

winkMany great businesses are created by chance out of a necessity to fill a need. This is exactly how Gabe Wolff, founder of Wink Frozen Desserts, came to find his company.

From simply trying to fill a need to find a dessert that accommodated his nutritional limitations to building a successful company, Gabe shared his story at a recent Wix & Infusionsoft Small Business Breakfast event. Beyond his personal story, Gabe shares:

  • Important steps in starting a business
  • How to find the right people to help you along the way
  • How to build a brand and stay true to who you are and what you do

It’s a great interview for any small business owner to watch. You can see the full interview here, or simply watch below.

What similar experiences have you had in your business? How did you handle them? Share in the comments below!

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Carolyn Crummey is a business and technology strategist and the owner of VirTasktic (, an agency dedicated to providing high-level virtual services to small businesses and entrepreneurs. A lover of technology and small business, Carolyn has built a career on the intelligent use of technology to increase business efficiency and productivity, which ultimately leads to greater profitability. Carolyn works closely with her clients to understand their challenges and helps them integrate the best technology solutions into their businesses so they too can enjoy great successes. You can follow Carolyn on Twitter at @CarolynCrummey or @VirTasktic.

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