Video is SO Important. I’ve done what seems like thousands of videos over the past few years. Unfortunately, there’s many business owners who feel that video is not for them or they simply haven’t taken the time to get video done.
You can use your smart phone to do a simple video, buy a cheap video camera or invest in a professional one that might cost about $1,000 or so.
“The business benefits of using video to increase discovery, traffic, engagement and conversion are widely documented,” said Brad Jefferson, CEO of Animoto, “but we were curious about whether consumers actually find business videos helpful. The data shows that there’s a real power in business videos to help people make confident shopping decisions. Further, consumers develop a more positive impression of companies that use video and even find such companies to be more trustworthy. Businesses that don’t embrace video are overlooking a valuable way to reach their customers and will struggle to keep up with the competition.”
Video creation company, Animoto, says that small businesses must have 3 types of video:
Company Overview — Nearly two-thirds (64 percent) of consumers find it helpful to watch videos to learn more about the company they’ll purchase from. A simple company overview video highlighting your company’s mission, employees or founding story can introduce you and reveal what makes your business unique.
Product or Service Demo — Ninety five percent of consumers find video useful in researching what to buy, and 93 percent agree video helps in comparison shopping. An informational or 360-degree view of your product can help explain your product, and if you offer a service and not a tangible product, video can bring your offering to life by showing a behind-the-scenes looks at the people running your business.
Customer testimonials — These videos provide an opportunity to connect with prospects. Get customers’ reactions to their experiences and their permission to use the testimonial. Videos that tell a story and aren’t overly promotional go a long way in creating a closer connection with customers and increasing interest and support.
You can shoot and edit video on your own or hire a professional. Video you do on your own can be a simple and short video you do on your smartphone and post to Instagram, for example. But you can hire a video producer to shoot a professional video of your for a company overview. You can take a 2 minute customer testimonial and post it to your Facebook page. You can also hire a professional video producer to shoot a properly lit and scripted video centered around your favorite customer.
Here’s some professional video producers you can look up – all friends of mine.
Robert Weiss, Multi Vision Digital
Blane Fries, Share the Sizzle
Glenn Zimmerman, Mad Bear Productions