Archive of January 2015

return saver

New Service Return Saver Offers a Solution to Online Shopping Returns

With all the advantages of online shopping, returns are an inconvenience that just won’t seem to go away. Some businesses offer solutions such as in-store returns for items purchased online, or free returns paid by the business itself. However many businesses don’t have a physical store, and free returns are not financially possible for most […]

Jason Richelson - Lean Retailers

How Retailers and Small Businesses Can Grow With Less [Video]

In the past ten years, the functionality of work offices has changed drastically.  Gone are the days of notebooks and filing cabinets and here are the days of cloud computing and using new technology and apps to run your business.  In this presentation from the 2014 Small Business Summit, Jason Richelson, founder of ShopKeep, gives us the […]

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Modern Technology Debunks Small Business Myths

There are a whole lot of small business myths out there that are just no longer true in today’s technologically advanced world. In order to debunk these myths, I’ve teamed up with Microsoft to create a series of videos that will help educate and inform small business owners. What kind of myths are we talking […]

Cyber Security #CSPledge

Cyber Security Myths Small Businesses Need to Know About

I’m teaming up with Norton to help small businesses resolve to be better about their cybersecurity in 2015. Experts have repeatedly cautioned businesses of all sizes against the dangers of leaving data unprotected, leading to tightened security measures across the country. Professionals still aren’t sure they’ve done everything they can to protect their networks, since […]

Eric Mason - WIX

Building Business Class Websites That Work! [Video]

As a small business owner, a website is crucial to your business.  For most of us, the most difficult part of creating a business website is figuring out where to start. With technology constantly on-the-go it can be overwhelming to try to figure out what tools to use to build your website. Eric Mason, from WIX however, […]

MarketingForResults

How to Write Marketing Copy That Gets the Results You Want [VIDEO]

Writing engaging and informative marketing copy for your business can be a struggle. Finding the right words that convey who you are, what you do and target your ideal client can be a challenge. At the 2014 Small Business Summit, Jean Tang, founder of MarketSmiths – a creative copywriting agency located in Brooklyn – shared tips and strategies […]

Business man taking oath.

Hackers Are Targeting Small Business and the ‘Free’ Security Methods of Old Days Just Won’t Protect You

Protecting small business from cyber threats is vital, so I’ve teamed up with Norton on their ‘Take the Pledge’ campaign (#CSPledge) to help educate small business on how to better protect against cybercrime. The threat to businesses, large and small, is so much more than it was 20 years ago, and the ‘free’ protection so […]

CustomerEducation

Why Customer Education Beats Sales in a Mobile, Local and Distracted World

As we all know, social media has become a core part of most businesses when it comes to marketing and engaging with customers.  Some companies use Facebook, others use Twitter, some use every social media platform that there is out there, but how do you know which ones are effective for your business? At the […]