As a small business owner, a website is crucial to your business. For most of us, the most difficult part of creating a business website is figuring out where to start. With technology constantly on-the-go it can be overwhelming to try to figure out what tools to use to build your website. Eric Mason, from WIX however, shares with us that sometimes we are better off “less taught, more reminded.” In this presentation from the 2014 Small Business Summit, Eric shares a few of the core things that make a great website:
1. “To thine own self be true”. Build your business website around who you are. By knowing yourself and understanding your business you can better connect with your audience.
2. “If everything is important, nothing is”. Do not overwhelm your users with too many options on your website. Determine what you want users on your website to do and give them one clear action.
3. DIY doesn’t mean you have to do it alone. Websites that work are collaborative. Engage with others and get feedback and advice to help build your website.
In addition to building your website, it is not only important that it is flexible and functional on multiple platforms, but that it looks good as well. In the video, Eric continues to talk about design and layout of your website. He shares different ways on how to engage your followers and send a clear message to your audience through the use of white space, BIG images and more.
If you would like more details from Eric on how to build your website you can watch the full video of the presentation here, or simply watch below.