Why Customer Education Beats Sales in a Mobile, Local and Distracted World


As we all know, social media has become a core part of most businesses when it comes to marketing and engaging with customers.  Some companies use Facebook, others use Twitter, some use every social media platform that there is out there, but how do you know which ones are effective for your business? At the 2014 Small Business Summit, Megan Berry, Head of Social Product and Community at RebelMouse talks about why customer education is essential in today’s mobile, local and distracted world and how you can catch the attention of your target audience.

One of the key points that Megan shares is understanding what your audience is looking for.  By sharing a variety of content in different ways you can track the response of your audience.  Whether you share a video on Facebook, an image on Instagram or a tip on Twitter, the goal is to see what is going viral to your market.  With this, you can narrow who you are talking to and what you share.

Watch the full video presentation from Megan here, or simply watch below.

In addition, Megan shares that the best way to engage with your audience is to talk about them.  Talking about your customers is the best way to get them to share your content.  Whether you highlight a customer in a new blog post or call them out on Twitter, use your audience to share your content and become your creative.

As Megan continues, she talks about the importance of mobile.  With most people being glued to their smartphones, it’s important to check all of your content on a mobile device.  It’s important to understand that the experience that you get from mobile is different from the experience that you get on your computer.

There is so much more helpful information in this presentation! If you’re having trouble reaching out to your target audience check out more awesome advice from Megan in the video presentation.


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Carolyn Crummey is a business and technology strategist and the owner of VirTasktic (www.virtasktic.com), an agency dedicated to providing high-level virtual services to small businesses and entrepreneurs. A lover of technology and small business, Carolyn has built a career on the intelligent use of technology to increase business efficiency and productivity, which ultimately leads to greater profitability. Carolyn works closely with her clients to understand their challenges and helps them integrate the best technology solutions into their businesses so they too can enjoy great successes. You can follow Carolyn on Twitter at @CarolynCrummey or @VirTasktic.

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