Why Old School Marketing Is Still Essential In Todays Digital World [Video]

Old School Marketing copyIn today’s competitive business environment, so much focus is placed on the newest ways to reach and market to your potential clients – and it’s often digital solutions that most turn to. But, as we learned from Carmen Sognonvi, Owner of Urban Marital Arts, at the 2014 Small Business Summit, there is definitely a place for old school marketing¬†in today’s world.

Carmen shared her story of success with local “old school” marketing for their business and how the use of print brochures and flyers was extremely effective when executed correctly. She also shared a number of ideas with Summit attendees on how they, too, can incorporate these same techniques and strategies into their business.

Check out the full video of Carmen’s presentation here, or simply watch below.

In the video Carmen also shares information about her resource toolkit, which contains her ‘must-have’ tools for creating and executing cutting edge marketing materials. It includes tech tools, graphic designers and so much more!

Carmen also shares tips and strategies for partnering with other businesses that share a similar customer base to enhance both your businesses.

There’s a lot of great information in this video and a lot of great ideas that you can use today in your business marketing plan.

We’ll be publishing more great video’s from the Small Business Summit in the coming weeks, so keep an eye out for the videos and great advice!

Did you find Carmen’s advice helpful? Let us know what you think in the comments below!


About Carolyn Crummey

Carolyn Crummey is a business and technology strategist and the owner of VirTasktic (www.virtasktic.com), an agency dedicated to providing high-level virtual services to small businesses and entrepreneurs. A lover of technology and small business, Carolyn has built a career on the intelligent use of technology to increase business efficiency and productivity, which ultimately leads to greater profitability. Carolyn works closely with her clients to understand their challenges and helps them integrate the best technology solutions into their businesses so they too can enjoy great successes. You can follow Carolyn on Twitter at @CarolynCrummey or @VirTasktic.