Digital Marketing Lessons From a Celebrity Shark Tank Marketer [Video]

Cliff Worley - Shark BrandingAlmost everyone has seen or has at least heard of ABC’s TV show, Shark Tank. In this video from the 2014 Small Business Summit we get the inside scoop from Cliff Worley, Chief Digital Officer at Shark Branding, on his experience working behind the scenes with celebrity billionaire, Daymond John. In the presentation, Cliff shares his advice and lessons for business owners on digital marketing.

With so many social media platforms to choose from, it can be overwhelming trying to figure out which ones will work for your business.  Instead of narrowing down your choices, Cliff shares that it is better to try them all and see where the majority of your following is coming from and focus your energy on those platforms.

For more tips and strategies, check out the full video of Cliff’s presentation here, or simply watch below.

In the presentation, Cliff continues to share some of his ways to engage with followers through social media.  He says, through his experience, running a contest is one of the best ways to awaken your followers and stimulate interest in your business.

As the conversation continues, Cliff talks about the importance of building trust with your audience.  While most businesses go straight for the sale Cliff says that they use CRM platforms to build trust through providing quality content to their audience.  Through a funnel affect, this allows you to track the progress of your message and narrow your audience throughout your campaign.

Watch the full video to take advantage of all the great advice from this professional digital marketer who has a proven success rate building and growing small businesses.


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Carolyn Crummey is a business and technology strategist and the owner of VirTasktic (, an agency dedicated to providing high-level virtual services to small businesses and entrepreneurs. A lover of technology and small business, Carolyn has built a career on the intelligent use of technology to increase business efficiency and productivity, which ultimately leads to greater profitability. Carolyn works closely with her clients to understand their challenges and helps them integrate the best technology solutions into their businesses so they too can enjoy great successes. You can follow Carolyn on Twitter at @CarolynCrummey or @VirTasktic.

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