Growing a small business consumes a lot of your time. Since there are only 24 hours in a day, and at least some of them have to be devoted to sleep and personal hygiene, the best you can do is make the most of your time with helpful tools. Here are three that will help you find big small business growth.
#1. Use a Great Customer Relationship Management (CRM) Solution
CRM is a vital part of business success, regardless of industry. It’s never too early to implement CRM software into your business systems. Using CRM helps you discover who your customers are and how to market to them. With this information you can craft strategies that will keep your customers coming back for more, draw new customers in, and ultimately increase your profits.
The information within a CRM gives you the insight necessary to better serve the needs of your customers and enhance your overall customer service. You can see who is likely to respond to a product upsell or cross-sell. The data from your CRM will help you tailor marketing campaigns toward segments of your audience that you’d like to reach. The notes in your CRM can also clue you in to why customers leave you for your competitors – so you can change course before the situation becomes dire.
With integrated tools, your business can get more done in less time. Full-featured CRM software offers a multitude of integrated functions to save you time and money. Insightly CRM integrations include: Dropbox, Google Apps™, QuickBooks®, Proposable™, and more.
#2. Automate Tasks
How much time do you spend on mundane, repetitive tasks every day? With Zapier, you can automate tasks by creating “zaps.” These zaps are two part functions, set to automatically take action when the trigger event happens. For example, when a customer fills out the lead capture form, you can automatically create the new lead in your CRM. Since Zapier works with more than 200 apps, you can automate everything from saving email attachments to cloud storage to automatically tweeting from your Facebook.
#3 Get Better Control of Your Inbox
Research shows workers spend about 25% of their workday reading and replying to email. Two hours a day over the course of the year adds up to 27 days of nothing but email. With Boomerang for Gmail, you can save time every day, and get some cool extras to go along with it. Boomerang works with personal and business Gmail accounts, and allows you to:
● See when someone has read your email
● Schedule emails to send later
● Create follow up reminders so you see emails when you actually need them
● Send reminder messages so you can be sure to follow up after a certain amount of time, so nothing important gets lost in the shuffle
It works with mobile devices, so you can wrangle your email account from wherever you are.
These tools will squeeze precious minutes from your day that were once used on necessary, but not always productive tasks. With CRM, task automation, and your email box under control, you’re free to move on to more important tasks, like landing that next big contract.
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