3 Ways to Bridge the Gap Between Small Businesses and Retail Giants

Closing-The-Gap1-618x432Amazon is known for being one of the largest online retailers in the eCommerce world however, despite their many resources, it seems that small businesses still have a fighting chance to compete with them and all the other big dogs. Amazon, along with other retail giants, create stiff competition for small businesses, but there are some unique opportunities that smaller retailers can take advantage of to bridge the gap between themselves and larger retail stores.

In a recent article posted by Endicia, provider of online postage and shipping solutions for small businesses, “3 Ways Online Businesses Can Keep Up With Retail Giants”, Ramon Ray shares three ways that small businesses can make their online shop stand out from the retail giants.  As a small business evangelist, Ramon knows a thing or two about competing with the big dogs.  There are three ways, Ramon says, that small businesses can stand out and close the gap between other ecommerce businesses:

  1. Be Unique
  2. Focus on Personalization
  3. Make it Convenient

So, don’t let your small business get smothered by the retail giants! Check out Ramon’s article, here to find out how you can set yourself apart from your competition.

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Carolyn Crummey is a business and technology strategist and the owner of VirTasktic (www.virtasktic.com), an agency dedicated to providing high-level virtual services to small businesses and entrepreneurs. A lover of technology and small business, Carolyn has built a career on the intelligent use of technology to increase business efficiency and productivity, which ultimately leads to greater profitability. Carolyn works closely with her clients to understand their challenges and helps them integrate the best technology solutions into their businesses so they too can enjoy great successes. You can follow Carolyn on Twitter at @CarolynCrummey or @VirTasktic.

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