Guy Kawasaki and Peg Fitzpatrick gave an excellent presentation with 10 practical ways to do better with social content marketing. During the Q&A I asked Guy, what does he say to the many small business owners who feel social media is not giving them the return they want? What does he say to those who complain that they are not making a sale?
Watch this short video for his answer. Spoiler alert: He says that in summary – it’s too expensive for most small businesses to do traditional advertising so social media is all we have. He shares the story of a taco truck being able to Tweet to their 100,000 followers where they’ll be at on a given day. What other tool enables this kind of communication with your customers?