Technology today has made shopping for consumers nearly effortless. You can be sitting in your home, watching television and buy virtually anything with a simple click of a button. As it continues to get easier for customers to make purchases on-the-go, at work or in the luxury of their own home, brick and mortar businesses are becoming a less convenient choice and most consumers choose to make purchases via online stores instead. This has lead to the emergence of “flex shoppers” – consumers that shop at both, brick-and-mortar and online stores.
With “flex shoppers” on the rise, the pressure for businesses to create a mobile friendly experience is higher than ever. Not only do customers need to be able to easily navigate through your mobile website, but it is also important to provide convenient and affordable shipping options as well as a simple and convenient return process. Starting on April 21st, Google will start using these systems to rank your business for search results based on the mobile-friendliness of your site.
Not sure if your website is mobile-friendly? Ramon Ray just recently wrote and article on Endicia, “Why ECommerce Businesses Need to Start Catering to the ‘Flex Shopper’“. In the article, Ramon shares how how you can test your website for mobile-friendliness and make sure it meets Google’s standards to provide a pleasant, convenient online shopping experience.