New Facebook Creative Shop Helps to Share Your Business Story

facebookDelivering an effective message on Facebook can be a challenging task for any small business.  Not only are you trying to explain to your audience who you are and the products and services you provide, but you’re also trying to provide high quality and engaging content.  That’s why Facebook has developed a Creative Shop for small and medium size businesses.

The Facebook Creative Shop is built from a team of brand marketers, creative directors and strategists who work together to build effective Facebook ads that enhance customer engagement while also growing their client’s business. Their goal is to help you develop an ad that stands out on the Facebook newsfeed and sets you apart from others in the marketplace.

The following are tools that you can expect to use within the Facebook Creative Shop:

Inspiration Gallery

Full of a variety of the best examples of small business ads on Facebook,  the Inspiration Gallery highlights the best qualities of certain ads as well as ways to creatively enhance them. The gallery not only provides clients with some of the best tools and resources to place an effective ad on Facebook but also ensures that the ads stand out and reach their target audience at a large scale.  This is a great way to see how businesses in different industries are creating their ads and the key things that they focus on to attract the attention of their audiences.

Story Packs

Having trouble coming up with ideas for your ads? The Story Packs is filled with pre-packaged ad ideas to spark your inspiration.  Choose a template from one of the three categories and then customize it by adding your own images and wording that best represents your brand. It’s a great way to get the creative juices flowing and effectively share your story!

Creative Tips

One of the most important things to remember when creating an ad is to make sure that it attracts the attention of your target audience.  Within the Creative Tips tool, Facebook provides advice in three different categories: 1) Making your Ad, 2) Choosing images and 3) Writing Copy. Each category contains three tips on key areas to focus on and how to make each of these three sections stand out from other ads on Facebook.  Find out how to create an ad that is relevant to your audience, choose an image that stands out and create copy that gets the message of your ad across.

Not only does Facebook provide your with the opportunity to use these tools from their Creative Shop, they also offer the Facebok Blueprint and Learn How tools. These tools provide clients with a much more detailed understanding of how Facebook can be used for your business. Blueprint  is designed to provide clients with learning modules that teach them the necessary skills to take their businesses to the next level. There is also Learn How, which is more of an informational guide to better understanding the ways that Facebook can be used for your business and how to use their tools and resources in an effective way.

Whether you’re already successfully placing ads on Facebook or struggling to get started, these tools are a great way to make sure that you’re ads are as best that they can be at creating customer engagement and reaching your desired audience to help your business grow.

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Carolyn Crummey is a business and technology strategist and the owner of VirTasktic (, an agency dedicated to providing high-level virtual services to small businesses and entrepreneurs. A lover of technology and small business, Carolyn has built a career on the intelligent use of technology to increase business efficiency and productivity, which ultimately leads to greater profitability. Carolyn works closely with her clients to understand their challenges and helps them integrate the best technology solutions into their businesses so they too can enjoy great successes. You can follow Carolyn on Twitter at @CarolynCrummey or @VirTasktic.

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