In 2004, when Facebook was founded, the sole purpose of the site was to serve as a social networking platform for individuals to stay connected with their social circles. Whether that be friends or family, many people sought out Facebook for their own personal use. Over the past many years, Facebook has continued to not only serve as a great social media channel, but as a very strong marketing tool for small businesses.
From business pages, ads and call-to-actions, Facebook is continually catering new services and opportunities to small businesses around the world. Their newly added “call now” button is just one of many ways that Facebook is connecting consumers with small businesses. Businesses can simply create an ad from their page and insert the “call now” button to allow consumers to call you right from your newsfeed. When an individual clicks on the button, their phone will then automatically dial your business, making it easier for consumers to contact local businesses in their area.
In addition to the “call now” button, they have also added the ability to get directions directly from an ad. All you have to do is click on the “get directions” button in the add and your phone will guide you from your current location.
Though these may seem like small changes, they will no doubt make a huge difference for small businesses. By eliminating those extra clicks, connecting with consumers has never been easier. Small businesses are able to target the right audience by using local awareness to reach consumers in their area and spend less money reaching more people per dollar area spent.
You can also track your result directly from your ad page. This includes tracking the number of people in your area that you have reached as well as the number of people that have clicked “get directions” from your ad.
These new features continue to make it that much easier for small businesses to connect with consumers as well as track their traffic patterns and where your marketing dollars should be spent. If you haven’t already, make sure to take advantage of these new call-to-actions for your business and increase local awareness in your area!