Google is heating up the competition by adding “buy” buttons to its search ads. With so many different search engines and social media platforms stepping up their advertising game, Google hopes to gain a competitive edge by making it that much easier for businesses to reach consumers through their ads.
In recent years, Google has suffered in ad revenue, but with this being such a big part of their business model, Google is doing as much as they can to make it better. Their goal is to give consumers direct access to purchase pages through business ads. This will, in turn, increase the likelihood of a customer purchasing a product in that moment, rather than putting it off for a later time.
In a recent article on Endicia, “Google Confirms It Will Add “Buy” Buttons to Search Ads”, Ramon Ray covers how the “buy” button will effect Google, how it will change online shopping for consumers and what effect it will have on online businesses.
To get more information about Google’s new “buy” buttons on search ads, read Ramon’s article here.