Facebook and Google dominate mobile advertising. If you want to succeed, today, with mobile advertising, these two companies are the two platforms to focus on. Their platforms are mature and evolving and they continue to reach the biggest market. Just about everyone is either “liking” some Facebook post or searching on the Google search engine.
The Wall Street Journal writes Market researcher eMarketer says that together, Facebook and Google will capture more than half of the $69 billion world-wide mobile-advertising market this year. Google leads, with 35% share, but Facebook is growing faster.
Remember, to succeed in mobile advertising, any advertising, don’t focus on trying to advertise to ANYONE. Narrow your advertising and be very targeted. Your ad copy and message should be adjusted depending on who you are trying to reach.