Indeed there’s a LOT of noise on social media networks. Even some are saying that Facebook is now “old” and declining in relevance. Well, EVERYTHING, at one time or another declines in relevance. However, Facebook is NOT going away and will be around for many years to come with millions and millions of users. So will Twitter, LinkedIn (for sure LinkedIn) and other social networks.
AdWeek prompted me to share that, although social networks are crowded and noisy small business owners can still make them work – if you’re smart.
- Start by offering something of value. Building influence is all about establishing expertise, which means sharing useful content that answers questions or provides a solution.
- Listen to your audience. Jill says it’s easy to develop a program. What’s harder is listening to your audience and developing your products based on their feedback.
- Grow by working smarter. As your following — and business — grows, identify what’s working and what isn’t working. Look at how much time you spend on a given project and ask yourself if there’s a more effective way to accomplish your goals.
Beyond social media, keep in mind your other digital assets:
- Have a great web site
- Have an email newsletter
- Publish blog
- Have well designed business cards
- Take the time to get to know people (face to face)