Intuit’s letting go of Demand Force, Turbo Tax and Quicken – that’s big news – to focus more on its core small business market.
Quickbooks continues to be the leading accounting software for small businesses.
From my reading of Intuit’s investor statements, Intuit’ pushing more and more into a cloud and mobile world – with the foundation being Quickbooks Online, which now has over 1 Million subscribers.
Brad Smith, Intuit, CEO said this:
Let me provide some context about why we made these decisions. Demandforce and QuickBase are great businesses, but they do not support the QuickBooks Online ecosystem, and both serve customers that are up-market from our core small business customers. For Demandforce, we are seeking a buyer who will invest in this industry-leading marketing solution with a growing and talented sales force. Divesting QuickBase has a similar effect, freeing both Intuit and QuickBase to focus on better serving the needs of our respective, but distinct, customers.
For those of you still clinging to Quickbooks or any other “computer installed” software -it’s time to let it go and modernize your business for future growth.
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