Live Video: 7 Ways Periscope Can Build Your Brand

Live Video Is Hot. Use it to build yourPeriscope is one of the latest trends on the market.

It came to fame a few months ago, after its lagging competitor, Meerkat, took off at SXSW.

I did my first Periscope broadcast last week, sharing with my Twitter audience a live stream of John “ColderIce” Lawson’s e-commerce event.

Live streaming is amazing for a few reasons:

  1. It’s NOT about the “live” streaming – it’s about showing great content to your audience. It just happens to be video
  2. Every business should be a publisher. You don’t have to wait for BIG media to find you. You publish and share with YOUR tribe.
  3. Those who periodically send engaging content to their audience will win – live video helps do this
  4. Don’t worry about “numbers” just focus on great “live video” that your audience will want.
  5. Micro publishing is HOT. Sure, people still watch the “nightly news” but more of us want to watch what’s of interest to us in the MOMENT.
  6. The more great content you share, the more your personal brand will grow.
  7. Seek out great experiences you can share. Don’t share junk. Share content you know your audience wants.


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