We’re starting to see trends with social platforms, such as Facebook and Google Ads, adding “Buy” buttons for quicker sale transactions. These features can be game-changers for small online businesses looking to quickly convert lookers into buyers. Following suit, testing is under way for a Twitter “Buy” button as well as for product and collection pages. Here’s what online businesses need to know.
Small business shipping solution provider, Endicia, recently shared an article titled, What Online Businesses Should Know About Twitter’s “Buy” Button and New Page Features. The article outlines Twitters plans for the new “Buy” button. It also mentions another new feature they are testing, product and collection pages, which are being designed to bring a visual element to the social platform.
If used correctly, these new features can really help catapult sales for small businesses in the online ecommerce space.
To find out more about the features and what every online business should know, visit the Endicia blog HERE.