One of the awesome things I like about Facebook is that it’s relatively easy (and feature rich) to target a variety of segments. Doing this in Twitter is doable – but Twitter’s made it much easier, reports AdAge.
With just about “one click” you can select a variety of demographics to target your advertisement too.
Infusionsoft’s, “Attract, Sell, Wow” principle teaches that one of the first steps to successful marketing is to TARGET. If you’re trying to sell to everyone, you’ll end up selling to NO one in most cases.