eBay, Craiglist and Etsy and other companies have long been known to be leading marketplaces for selling online. With “buy buttons” growing on social sites, the world of online selling is changing. However, it’s changing even more. Facebook is quickly moving, across a variety of fronts, to increase online selling through its platform.
The Wall Street Journal writes:
The social network is making it easier for its 1.49 billion users to buy, sell and trade used items from cars to waffle irons through a Facebook group.
Facebook says more than 850 million people use its Groups feature each month, exploring shared interests ranging from politics to specific diseases.
The company launched For Sale Groups late last year, and has been steadily adding tools. On Thursday, Facebook removed a requirement that the company approve creation of those groups.
What does this mean for your business? If you are only selling through your web site you could be missing out on an opportunity.
It’s important that you know what your customers want, where they are buying and continue to explore other areas of opportunities for selling your products, online.